Internet marketing & e-commerce / by Ward Hanson and Kirthi Kalyanam

By: Hanson, Ward.

Material type: Text

TextPublisher: Delhi : Cengage, 2007.Description: xii, 642 p.ISBN: 9788131517123.Subject(s): COMMERCE | E-COMMERCE | ECOMMERCE | E COMMERCEDDC classification: 381.142

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	381.142 HAN (Browse shelf(Opens below))	Available		18032

Contents: Part I: Foundations Chapter 1: Introduction Chapter 2: A Digital World Chapter 3: Networks Chapter 4: Individuals Online Part 2: Essential Skills Chapter 5: Web Business Models Chapter 6: Online Branding Chapter 7: Usability, Credibility and Persuasion Chapter 8: Traffic building Chapter 9: Personalization Chapter 10: Creating Commitment Chapter 11: Innovation and the Net Chapter 12: Pricing in an Online World Part 3: e-Commerce Chapter 13: Internet Retailing Chapter 14: Consumer Channels Chapter 15: B2B e-commerce Chapter 16: Online research Chapter 17: Organizing for online marketing

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