Internet marketing & e-commerce (Record no. 14967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01193nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210306202802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190202b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131517123 |
| Printed Price | 575.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 381.142 |
| Item number | HAN |
| 100 1# - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Hanson, Ward |
| 245 1# - TITLE STATEMENT | |
| Title | Internet marketing & e-commerce |
| Statement of responsibility | by Ward Hanson and Kirthi Kalyanam |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xii, 642 p. |
| 500 ## - GENERAL NOTE | |
| General note | Contents: Part I: Foundations Chapter 1: Introduction Chapter 2: A Digital World Chapter 3: Networks Chapter 4: Individuals Online Part 2: Essential Skills Chapter 5: Web Business Models Chapter 6: Online Branding Chapter 7: Usability, Credibility and Persuasion Chapter 8: Traffic building Chapter 9: Personalization Chapter 10: Creating Commitment Chapter 11: Innovation and the Net Chapter 12: Pricing in an Online World Part 3: e-Commerce Chapter 13: Internet Retailing Chapter 14: Consumer Channels Chapter 15: B2B e-commerce Chapter 16: Online research Chapter 17: Organizing for online marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | COMMERCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | E-COMMERCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | ECOMMERCE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | E COMMERCE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 02/02/2019 | 2 | 381.142 HAN | 18032 | 12/08/2024 | 05/08/2024 | 02/02/2019 | TEXT BOOKS |