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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch , George E | Belch , Michael A.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGraw-Hill, 2007.Availability: Items available for loan: [Call number: 659.1 BEL] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani

by Belch, George E | Belch, Michael A.

Edition: 9th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : McGrawHill, 2013.Availability: Items available for loan: [Call number: 659.1 BEL] (4).
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