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Strategic advertising management / Larry Percy and Richard Elliott
By: Percy, Larry.
Contributor(s): Elliott, Richard.
Material type:
TextPublisher: Delhi : Oxford University Press, 2005.Edition: 2nd ed.Description: xviii, 335 p.ISBN: 978-0-19-927489-5.Subject(s): ADVERTISING MANAGEMENTDDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 659.1 PER (Browse shelf(Opens below)) | Available | 10549 |
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| 659.1 MOH Advertising management concepts and cases | 659.1 OGI Ogilvy on advertising | 659.1 OGI Ogilvy on advertising | 659.1 PER Strategic advertising management | 659.1 ROS Advertising communications & promotion management | 659.1 SHA Advertising and promotions an IMC perspective | 659.1 SHA Advertising planning & decision making |
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