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Strategic advertising management

659.1
PER

10549

Percy, Larry

Strategic advertising management / Larry Percy and Richard Elliott . – 2nd ed . – Delhi : Oxford University Press, 2005.

xviii, 335 p.

ISBN 978-0-19-927489-5 : Rs. 695/ -.

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

Dewey Class. No.: 659.1 / PER

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