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Why we buy : the science of shopping / Paco Underhill
By: Underhill, Paco.
Material type:
TextPublisher: New York : Simon & Schuster, 1999.Description: 255 p.ISBN: 0-684-84914-3.Subject(s): CONSUMER BEHAVIOUR: MARKETING- PSYCHOLOGICAL ASPECTSDDC classification: 658.834
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.834 UND (Browse shelf(Opens below)) | Available | 10238 |
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| 658.834 KUL Consumer marketing | 658.834 KUL Consumer marketing | 658.834 UND Call of the mall | 658.834 UND Why we buy the science of shopping | 658.8342 CON Consumer behavior building marketing strategy | 658.8342 EMO Emotion marketing concepts and cases | 658.8342 KHA Consumer behaviour and advertising management |
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