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Why we buy the science of shopping

658.834
UND

10238

Underhill, Paco

Why we buy : the science of shopping / Paco Underhill . – New York : Simon & Schuster, 1999.

255 p.

ISBN 0-684-84914-3 : Rs. 472/ -.

Subjects--Topical Terms:
CONSUMER BEHAVIOUR: MARKETING- PSYCHOLOGICAL ASPECTS

Dewey Class. No.: 658.834 / UND

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