Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketing. Publisher: New Delhi : Tata McGraw-Hill, 2007.Edition: 6th ed.Description: various pagings.ISBN: 978-0-07-058194-4.Subject(s): ADVERTISING | SALES PROMOTIONDDC classification: 659.1

List(s) this item appears in: MCOME/A301 Sales and Distribution Management

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 BEL (Browse shelf(Opens below))	Available		9643

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