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Advertising and promotion an integrated marketing communications perspective

659.1
BEL

9643

Belch , George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch . – 6th ed . – New Delhi : Tata McGraw-Hill, 2007.

various pagings - The McGraw-Hill/Irwin series in marketing .

ISBN 978-0-07-058194-4 : Rs. 387/ -.

Subjects--Topical Terms:
ADVERTISING
SALES PROMOTION

Dewey Class. No.: 659.1 / BEL

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