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Design and marketing of new products / Glen L. Urban and John R. Hauser
By: Urban, Glen L.
Contributor(s): Hauser, John R.
Material type:
TextPublisher: New Jersey : Prentice-Hall, 1980.Description: xix, 618 p.ISBN: 0-13-201269-3.Subject(s): PRODUCT MANAGEMENTDDC classification: 658.5752
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.5752 URB (Browse shelf(Opens below)) | Available | 9523 |
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| 658.5 OPE Operations management for competitive advantage | 658.562 PUR Handbook of managing apparel production and quality | 658.575 SRI Product management and new product development | 658.5752 URB Design and marketing of new products | 658.5752 WAL Designing sustainability making radical changes in a material world | 658.7 ALT Supply chain management concepts and cases | 658.7 GOP Handbook of materials management |
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