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Design and marketing of new products

658.5752
URB

9523

Urban, Glen L.

Design and marketing of new products / Glen L. Urban and John R. Hauser . – New Jersey : Prentice-Hall, 1980.

xix, 618 p.

ISBN 0-13-201269-3 .

Subjects--Topical Terms:
PRODUCT MANAGEMENT

Dewey Class. No.: 658.5752 / URB

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