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Market-driven thinking : achieving contextual intelligence / Arch G. Woodside
By: Woodside, Arch G.
Material type:
TextPublisher: New Delhi : Elsevier, 2006.Description: xx, 303 p.ISBN: 978-81-312-0671-3.Subject(s): MARKETING- PSYCHOLOGICAL ASPECTSDDC classification: 658.8342
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.8342 WOO (Browse shelf(Opens below)) | Available | 9277 |
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| 658.8342 KHA Consumer behaviour and advertising management | 658.8342 KHA Consumer behaviour and advertising management | 658.8342 KHA Consumer behaviour and advertising management | 658.8342 WOO Market-driven thinking achieving contextual intelligence | 658.84 BAA International marketing | 658.84 BAA International marketing | 658.84 BAA International marketing |
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