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Market-driven thinking achieving contextual intelligence

658.8342
WOO

9277

Woodside, Arch G.

Market-driven thinking : achieving contextual intelligence / Arch G. Woodside . – New Delhi : Elsevier, 2006.

xx, 303 p.

ISBN 978-81-312-0671-3 : Rs. 395/ -.

Subjects--Topical Terms:
MARKETING- PSYCHOLOGICAL ASPECTS

Dewey Class. No.: 658.8342 / WOO

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