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Marketing research / David A. Aaker, V. Kumar, George S. Day
By: Aaker, David A.
Contributor(s): Kumar, V.
Material type:
TextPublisher: New York : John Wiley, 2003.Edition: 9th ed.Description: xvi, 749 p.ISBN: 9971-51-389-7.Subject(s): MARKETING RESEARCHDDC classification: 658.83
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | 658.83 AAK (Browse shelf(Opens below)) | Available | 7712 | |
| TEXT BOOKS | JDBI Learning Resource Center | 658.83 AAK (Browse shelf(Opens below)) | Available | 16760 |
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| 658.827 VER Brand management text and cases | 658.827 WIN Brandstand strategies for retail brand building | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 BER Marketing research | 658.83 BER C1 Marketing research | 658.83 BER C2 Marketing research |
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