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Marketing research

658.83
AAK

771216760

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day . – 9th ed . – New York : John Wiley, 2003.

xvi, 749 p.

ISBN 9971-51-389-7 .

Subjects--Topical Terms:
MARKETING RESEARCH

Dewey Class. No.: 658.83 / AAK

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