Advertising management / Rajeev Batra, John G. Myers and David A. Aaker

By: Batra, Rajeev.

Contributor(s): Myers, John G.

Material type: Text

TextPublisher: New Delhi : Prentice-Hall, 2003.Edition: 5th ed.Description: xiii, 754 p.ISBN: 81-203-1219-8.Subject(s): ADVERTISING MANAGEMENTDDC classification: 659.1

List(s) this item appears in: MCOME/A301 Sales and Distribution Management

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Item type	Current library	Call number	Status	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 BAT (Browse shelf(Opens below))	Missing	7672
TEXT BOOKS	JDBI Learning Resource Center	659.1 BAT (Browse shelf(Opens below))	Available	10486
TEXT BOOKS	JDBI Learning Resource Center	659.1 BAT (Browse shelf(Opens below))	Missing	11983

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