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Advertising management

659.1
BAT

76721048611983

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers and David A. Aaker . – 5th ed . – New Delhi : Prentice-Hall, 2003.

xiii, 754 p.

ISBN 81-203-1219-8 : Rs. 250/ -.

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

Dewey Class. No.: 659.1 / BAT

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