Consumer behaviour : includes online buying trends

By: Kumar, Dinesh.

Material type: Text

TextPublisher: New Delhi : Oxford University, 2015.Description: xvi, 706 p. 24 cm.ISBN: 9780198095927.Subject(s): CONSUMER BEHAVIOURDDC classification: 381.33

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Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	381.33 KUM (Browse shelf(Opens below))	Available		17482

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Previous	381.33 KHA Consumer behaviour	381.33 KHA Consumer behaviour and advertising management	381.33 KUM Consumer education for all	381.33 KUM Consumer behaviour includes online buying trends	381.33 LIN Consumer behaviour	381.33 LIN Consumer behaviour	381.33 LOU CONSUMER BEHAVIOR CONCEPTS & APPLICATIONS	Next

Contents: 1. Overview of consumer behaviour 2. Consumer as an individual 3. Influences of consumer behaviour 4. Modifying consumer behaviour 5. Measuring and analysing consumer behaviour 6. Modren consumer

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