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Consumer behaviour includes online buying trends

381.33
KUM

17482

Kumar, Dinesh

Consumer behaviour : includes online buying trends . – New Delhi : Oxford University, 2015.

xvi, 706 p. 24 cm.

Contents: 1. Overview of consumer behaviour 2. Consumer as an individual 3. Influences of consumer behaviour 4. Modifying consumer behaviour 5. Measuring and analysing consumer behaviour 6. Modren consumer

ISBN 9780198095927 : 625.00.

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 381.33 / KUM

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