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Social marketing : influencing behaviors for good
By: Lee, Nancy R.
Contributor(s): Kotler, Philip [Author].
Material type:
TextPublisher: New Delhi : Sage Publications, 2011.Edition: 4 th ed.Description: xi, 502 p.ISBN: 9788132110200.Subject(s): SOCIAL MARKETING | BEHAVIOR MODIFICATIONDDC classification: 658.8
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| TEXT BOOKS | JDBI Learning Resource Center | Reference | 658.8 LEE (Browse shelf(Opens below)) | Not For Loan | 17440 | |
| TEXT BOOKS | JDBI Learning Resource Center | 658.8 LEE (Browse shelf(Opens below)) | Available | 17441 | ||
| TEXT BOOKS | JDBI Learning Resource Center | 658.8 LEE (Browse shelf(Opens below)) | Available | 17442 |
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| 658.5 ASW Production and operation management | 658.5 BAI Integrated supply chain and logistics management | 658.8 KUM Rural marketing challenges and opportunities | 658.8 LEE Social marketing influencing behaviors for good | 658.83 BER Marketing research | 658.84 BAA International marketing | 659.10954 KUM Advertsing, brands and consumer behaviour the Indian context |
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