Social marketing (Record no. 14495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00579nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210306202614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171102b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132110200 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | LEE |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Lee, Nancy R |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing |
| Sub-title | influencing behaviors for good |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xi, 502 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | SOCIAL MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | BEHAVIOR MODIFICATION |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Relator term | Author |
| Author name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Reference | JDBI Learning Resource Center | JDBI Learning Resource Center | 02/11/2017 | 658.8 LEE | 17440 | 31/05/2019 | 02/11/2017 | TEXT BOOKS | |||||
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 02/11/2017 | 3 | 658.8 LEE | 17441 | 28/02/2023 | 02/11/2017 | TEXT BOOKS | 20/02/2023 | |||||
| Dewey Decimal Classification | JDBI Learning Resource Center | JDBI Learning Resource Center | 02/11/2017 | 1 | 658.8 LEE | 17442 | 24/11/2022 | 02/11/2017 | TEXT BOOKS | 22/11/2022 |