To study the impact of advertisement, brand name and packaging on consumers purchase behaviour related to malt products
By: Anuradha Chakraborty | Jadavpur University | M.Sc.
Contributor(s): Komal Sharma.
Material type: Mixed materialsSubject(s): CONSUMER BEHAVIOUR | HOME MANAGEMENTDDC classification: 1990/Item type | Current library | Call number | Status | Date due | Barcode |
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THESIS | JDBI Learning Resource Center | 1990/ HM-1 (Browse shelf(Opens below)) | Available | T140 |
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