Effective advertising : understanding when, how, and why advertising works / Gerard J.Tellis

Material type: Text

TextPublisher: New Delhi : Response Books, 2004.Description: 201 p.ISBN: 9788178293707.Subject(s): 2. MARKETING | ADVERTISINGDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
TEXT BOOKS	JDBI Learning Resource Center	659.1 TEL (Browse shelf(Opens below))	Available		12655

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