Effective advertising (Record no. 10156)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | In-KoJDB |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788178293707 |
| Printed Price | Rs.450/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JDBI |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 659.1 |
| Item number | TEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Tellis, Gerard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Effective advertising |
| Sub-title | understanding when, how, and why advertising works |
| Statement of responsibility | Gerard J.Tellis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Response Books |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 201 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | 2. MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JDBI Learning Resource Center | JDBI Learning Resource Center | 01/11/2016 | 659.1 TEL | 12655 | 31/05/2019 | 01/11/2016 | TEXT BOOKS |