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Global marketing management changes, challenges and new strategies

658.84
LEE

10540

Lee, Kiefer

Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter . – New Delhi : Oxford University Press, 2008.

xiv, 582 p.

ISBN 9780195682151 : Rs. 485/ -.

Subjects--Topical Terms:
EXPORT MANAGEMENT

Dewey Class. No.: 658.84 / LEE

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