| 000 | 00625nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | In-KoJDB | ||
| 008 | 161102s9999 xx 000 0 und d | ||
| 020 |
_a9780070144965 _cRs. 550.00 |
||
| 040 | _aJDBI | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion _ban integrated marketing communications perspective _cGeorge E. Belch, Michael A. Belch, Keyoor Purani |
||
| 250 | _a9th ed | ||
| 260 |
_aNew Delhi _bMcGrawHill _c2013 |
||
| 650 | _aADVERTISING MANAGEMENT | ||
| 650 | _aCOMMERCE | ||
| 650 | _aMANAGEMENT | ||
| 700 | _aBelch, Michael A. | ||
| 942 | _cBK | ||
| 999 |
_c9839 _d9839 |
||