000 00508nam a2200205Ia 4500
003 In-KoJDB
008 161102s9999 xx 000 0 und d
020 _a9971-51-389-7
040 _aJDBI
041 _aeng
082 _a658.83
_bAAK
100 _aAaker, David A.
245 _aMarketing research
_cDavid A. Aaker, V. Kumar, George S. Day
250 _a9th ed
260 _aNew York
_bJohn Wiley
_c2003
300 _axvi, 749 p.
650 _aMARKETING RESEARCH
700 _aKumar, V.
942 _cBK
999 _c7262
_d7262