| 000 | 01193nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | In-KoJDB | ||
| 999 |
_c14967 _d14967 |
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| 005 | 20210306202802.0 | ||
| 008 | 190202b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788131517123 _c575.00 |
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| 040 | _aJDBI | ||
| 041 | _aeng | ||
| 082 |
_a381.142 _bHAN |
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| 100 | 1 | _aHanson, Ward | |
| 245 | 1 |
_aInternet marketing & e-commerce _cby Ward Hanson and Kirthi Kalyanam |
|
| 260 |
_aDelhi _bCengage _c2007 |
||
| 300 | _axii, 642 p. | ||
| 500 | _aContents: Part I: Foundations Chapter 1: Introduction Chapter 2: A Digital World Chapter 3: Networks Chapter 4: Individuals Online Part 2: Essential Skills Chapter 5: Web Business Models Chapter 6: Online Branding Chapter 7: Usability, Credibility and Persuasion Chapter 8: Traffic building Chapter 9: Personalization Chapter 10: Creating Commitment Chapter 11: Innovation and the Net Chapter 12: Pricing in an Online World Part 3: e-Commerce Chapter 13: Internet Retailing Chapter 14: Consumer Channels Chapter 15: B2B e-commerce Chapter 16: Online research Chapter 17: Organizing for online marketing | ||
| 650 | _aCOMMERCE | ||
| 650 | _aE-COMMERCE | ||
| 650 | _aECOMMERCE | ||
| 650 | _aE COMMERCE | ||
| 942 | _cBK | ||