000			01040nam a22002417a 4500
003			In-KoJDB
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008			171128b xxu||||| |||| 00| 0 eng d
020			_a9789381695210 _c200.00
040			_aJDBI
041			_aeng
082			_a658.8 _bKAU
100			_aKaur, Jaspreet
245			_aMarketing of services
260			_aNew Delhi _bGlobal academics _c2014
300			_a228 p.
500			_aContents: 1. Introduction 2. Importance of customer relationship management 3. Service quality 4. Consumer Behaviour 5. Extended marketing mix 6. Developing the service product 7. Understanding pricing in services 8. Role of communication in service marketing 9. Service distribution planning 10. Physical evidence 11. People and internal communications 12. delivery of services 13. Marketing of financial services 14. Marketing of Telecom services 15. Services in Global perspective
650			_aCOMMERCE
650			_aMANAGEMENT
650			_aMARKETING
700			_eaut _aWadera, Deepti
942			_cBK