| 000 | 00872nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | In-KoJDB | ||
| 999 |
_c14537 _d14537 |
||
| 005 | 20210306202622.0 | ||
| 008 | 171117b xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9789676590510 _c450.00 |
||
| 040 | _aJDBI | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKAM |
||
| 100 | _aKamarulzaman, Yusniza | ||
| 245 | _aPrinciples of marketing | ||
| 250 | _a2nd | ||
| 260 |
_aNew delhi _bOxford _c2013 |
||
| 300 | _ax, 302 p. | ||
| 500 | _aContents : 1. Overview of marketing 2. Strategic marketing planning 3. Understanding buyer behaviour 4.Managing marketing information 5. Market segmentation, targeting, and positioning 6. Product 7. Pricing 8. Place 9. Integrated marketing communication 10. Contemporary topics in marketing | ||
| 650 | _aMARKETING | ||
| 650 | _aMANAGMENET | ||
| 650 | _aCOMMERCE | ||
| 700 |
_eaut _aAbu, Nor Khalidah |
||
| 942 | _cBK | ||