| 000 | 00618npc a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | In-KoJDB | ||
| 008 | 161102s9999 xx 000 0 und d | ||
| 040 | _aJDBI | ||
| 041 | _aeng | ||
| 082 |
_a1986/ _bHM-1 |
||
| 100 | _aAmita Jain | ||
| 110 | _aJadavpur University | ||
| 111 |
_aM.Sc. _b1986 |
||
| 245 | _aTo study the impact of marketing mix elements on consumers' purchase behaviour - the study being limited to detergents - (Nirma, Surf, Sunlight and new Power packed Surf) | ||
| 650 | _aCONSUMER BEHAVIOUR | ||
| 650 | _aHOME MANAGEMENT | ||
| 650 | _aMARKETING | ||
| 700 | _aSoma Dasgupta | ||
| 942 | _cTH | ||
| 999 |
_c13572 _d13572 |
||