000 00549nam a2200217Ia 4500
003 In-KoJDB
008 161102s9999 xx 000 0 und d
020 _a9780070080317
040 _aJDBI
041 _aeng
082 _a659.1
_bSHA
100 _aShah, Kruti
245 _aAdvertising and promotions
_ban IMC perspective
_cKruti Shah and Alan D'Souza
260 _aNew Delhi
_bTata Mc graw Hill
_c2009
300 _a987 p.
650 _aADVERTISING
650 _aCOMMERCE
650 _aPROMOTION
700 _aD'Souza, Alan
942 _cBK
999 _c12535
_d12535