| 000 | 00525nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | In-KoJDB | ||
| 008 | 161102s9999 xx 000 0 und d | ||
| 020 |
_a9788178293707 _cRs.450/- |
||
| 040 | _aJDBI | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bTEL |
||
| 100 | _aTellis, Gerard J. | ||
| 245 |
_aEffective advertising _bunderstanding when, how, and why advertising works _cGerard J.Tellis |
||
| 260 |
_aNew Delhi _bResponse Books _c2004 |
||
| 300 | _a201 p. | ||
| 650 | _a2. MARKETING | ||
| 650 | _aADVERTISING | ||
| 942 | _cBK | ||
| 999 |
_c10156 _d10156 |
||