JDBI Learning Resource Center

TCFS202 Priciples of marketing

This list contains 8 titles

Going global; the textile and apparel industry Grace I. Kunz and Myrna B. Garner by
  • Kunz, Grace I
  • Garner, Myrna B
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Fairchild Publications 2007
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 338.88 KUN.
FASHION MARKETING CONTEMPORARY ISSUES by
  • Hines, Tony
  • BRUCE, MARGARET [Editor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI BUTTERWORTH HEINEMANN
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 391.00688 FAS.
Principles of marketing Philip Kotler by
  • Kotler, Philip
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 658.8 KOTP.
MODERN MARKETING PRINCIPLES AND PRACTICES by
  • Pillai, R. S. N
  • BAGAVATHI [Editor]
Edition: 3rd rev. enl ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI S. CHAND & Company Ltd.
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 658.8 PILM.
Brand management the Indian context Y.L.R. Moorthi by
  • Moorthi, Y.L.R
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Vikas 2004
Availability: Items available for loan: JDBI Learning Resource Center (3)Call number: 658.827 MOO, ...
GARMENT EXPORTS WINNING STRATEGIES by
  • Koshey, Darlie O
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW DELHI PRENTICE-HALL OF INDIA
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 658.84 KOS.
International marketing analysis and strategy Sak Onkvisit and John J. Shaw by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2000
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 658.84 ONK.
FASHION FROM CONCEPT TO CONSUMER by
  • Frings, Gini Stephens
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: NEW JERSEY PRENTICE-HALL
Availability: Items available for loan: JDBI Learning Resource Center (1)Call number: 746.92 FRIF(F).
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