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	1.	No cover image available Influence of brands on the buying behaviour of young girls ( in the age group 13-15 years, 16-18 years and 19-21 years) towards selection of clothing by Puja Gupta \| Jadavpur University \| M.Sc \| Samita Gupta. Material type: Mixed materials Availability: Items available for loan: [Call number: 2008/ CS-3] (1). Place hold Add to cart (remove)
	2.	No cover image available A Study to identify factors influencing the preference for branded women's wear among different socio economic groups by Neha Hoon \| Jadavpur University \| M.Sc \| Atri Chakraborty. Material type: Mixed materials Availability: Items available for loan: [Call number: 2011/ RM-1] (1). Place hold Add to cart (remove)
	3.	Creating powerful brands in consumer, service and industrial markets by Chernatony, Leslie De. Edition: 3rd edMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Elsevier, 2006.Availability: Items available for loan: [Call number: 658.827 CHE] (1). Place hold Add to cart (remove)

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