JDBI Learning Resource Center

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1.
Brand management : the Indian context / Y.L.R. Moorthi

by Moorthi, Y.L.R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Vikas, 2004.Availability: Items available for loan: [Call number: 658.827 MOO] (3).

2.
Product and brand management / U,C, Mathur

by Mathur, U.C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Excel Books, 2007.Availability: Items available for loan: [Call number: 658.827 MAT] (1).

3.
Brand management : text and cases / Harsh V. Verma

by Verma, Harsh V.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Excel Books, 2006.Availability: Items available for loan: [Call number: 658.827 VER] (2).

4.
Luxury fashion branding : branding, tactics, techniques / Uche Okonkwo

by Okonkwo, Uche.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2007.Availability: Items available for loan: [Call number: 658.827 OKO] (1).

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