JDBI Learning Resource Center

Impact of advertisement and brand name on consumer purchase behavior study done on the various mobile services available to the working population in Kolkata

By: Puja Shah | Jadavpur University | M.Sc.
Contributor(s): Vipasha Chakraborty.
Material type: Mixed materialsMixed materialsSubject(s): ADVERTISEMENT | BRAND NAME | COMPOSITE HOME SCIENCEDDC classification: 2006/
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Item type Current library Call number Status Date due Barcode
THESIS JDBI Learning Resource Center 2006/ CS-3 (Browse shelf(Opens below)) Available T390

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