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Marketing management / Philip Kotler and Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson Education, 2006.Availability: Items available for loan: [Call number: 658.8 KOT] (1).

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Strategic brand management / Kevin Lane Keller, M G Parameswaran and Isaac Jacob

by Keller, Kevin Lane | Parameswaran, M G.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, 2011.Availability: Items available for loan: [Call number: 658.827 KEL] (1).

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