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Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim

By: West, Douglas.
Contributor(s): Ford, John.
Material type: TextTextPublisher: New Delhi : Oxford University Press, 2009.Description: xxviii, 517 p.ISBN: 978-0-19-569168-9.Subject(s): MARKET PLANNINGDDC classification: 658.802
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TEXT BOOKS JDBI Learning Resource Center 658.802 WES (Browse shelf(Opens below)) Available 10550

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