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Advertising : planning and implementation

By: Sharma, Sangeeta.
Contributor(s): Singh, Raghuvir [Author].
Material type: TextTextPublisher: New Delhi : PHI, 2013.Description: xviii, 478 p.ISBN: 9788120329737.Subject(s): COMMERCE | ADVERTISINGDDC classification: 659.1
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TEXT BOOKS JDBI Learning Resource Center 659.1 SHA (Browse shelf(Opens below)) Available 17131

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