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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 6th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, 2010c.Availability: Items available for loan: [Call number: 658.8 LOV] (5).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, 2010c.Availability: Items available for loan: [Call number: 658.8 LOV] (4). Items available for reference: [Call number: 658.8 LOV] (1).
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