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International marketing management : text and cases / U.C. Mathur

by Mathur, U.C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage, 2008.Availability: Items available for loan: [Call number: 658.84 MAT] (2).

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2.
Product and brand management / U,C, Mathur

by Mathur, U.C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Excel Books, 2007.Availability: Items available for loan: [Call number: 658.827 MAT] (1).

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