JDBI Learning Resource Center

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1.
Marketing management : concepts and cases / Edited by Sanjib Dutta

by Marketing Management: Concepts and Cases | Dutta, Sanjib [Editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad : ICFAI University, 2004.Availability: Items available for loan: [Call number: 658.8 MARM] (1).

2.
Fundamentals of marketing management : ICMR

by Fundamentals of Marketing Management.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad : ICFAI Center for Management Research, 2004.Availability: Items available for loan: [Call number: 658.8 FUN] (1).

3.
Marketing management / Philip Kotler... [et al.]

by Marketing Management | Kotler, Philip.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson Education, 2009.Availability: Items available for loan: [Call number: 658.8 MAR] (5).

4.
Marketing management : cases and concepts / Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain

by Marketing Management | Dholakia, Nikhilesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai : Macmillan, 2009.Availability: Items available for loan: [Call number: 658.8 MAR] (1).

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