JDBI Learning Resource Center

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21.
Marketing management / Arun Kumar and N. Meenakshi

by Kumar, Arun | Meenakshi, N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida : Vikas, 2006.Availability: Items available for loan: [Call number: 658.8 KUM] (3).

22.
Marketing management : text and cases / S.H.H. Kazmi

by Kazmi, S.H.H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Excel Books, 2007.Availability: Items available for loan: [Call number: 658.8 KAZ] (2).

23.
Fundamentals of services management / Chetan S. Wakalkar

by Wakalkar, Chetan S.

Edition: 16th rev edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune : Everest, 2010.Availability: Items available for loan: [Call number: 658.8 WAK] (1).

24.
Introduction to marketing : theory & practice / Adrian Palmer

by Palmer, Adrian.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University, 2009.Availability: Items available for loan: [Call number: 658.8 PAL] (8).

25.
Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul

by Winters,arthur A | Winters,Peggy Fincher ; Paul ,Carole.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: N.Y. : Visual Reference Publications, c2002.Availability: Items available for loan: [Call number: 658.827 WIN] (1).

26.
Global marketing management / Warren J. Keegan, Naval K. Bhargava

by Keegan, Warren J | Bhargava, Naval K.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, 2011c.Availability: Items available for loan: [Call number: 658.84 KEE] (5).

27.
Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary | Kotler, Philip.

Edition: 7th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, 2007.Availability: Items available for loan: [Call number: 658.8 ARM] (1).

28.
Principles of marketing : a south Asian perspective / Philip Kotler...[et al.]

by Kotler, Philip.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, 2010c.Availability: Items available for loan: [Call number: 658.8 PRI] (1). Items available for reference: [Call number: 658.8 PRI] (1).

29.
International marketing / Philip R. Cateora, John L. Graham, Prashant Salwan

by Cateora, Philip R | Graham, John L.

Edition: 13th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Tata McGrawHill, 2010.Availability: Items available for loan: [Call number: 658.84 CAT] (5).

30.
Marketing management / Pankaj Madan, Amit Mittal, Hemraj Verma

by Madan, Pankaj | Mittal, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Global Vision, 2010.Availability: No items available

31.
Marketing management / M. V. Kulkarni

by Kulkarni, M. V.

Edition: 10th rev., enl. & updted edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pune : Everest, 2010.Availability: Items available for loan: [Call number: 658.8 KUL] (5).

32.
Marketing management : a decision-making approach / Pingali Venugopal

by Venugopal, Pingali.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Response, 2010.Availability: Items available for loan: [Call number: 658.8 VEN] (1).

33.
Consumer behaviour; applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele

by East, Robert | Wright, Malcolm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Sage, 2009.Availability: Items available for loan: [Call number: 658.834 EAS] (3).

34.
Sales and distribution management / Tapan K. Panda and Sunil Sahadev

by Panda, Tapan K | Sahadev, Sunil.

Edition: 2nd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press, 2012.Availability: Items available for loan: [Call number: 658.81 PAN] (4). Items available for reference: [Call number: 658.81 PAN] (1).

35.
Marketing management / Pankaj Madan, Amit Mittal, Hemraj Verma

by Madan, Pankaj | Mittal, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Global Academic, 2015.Availability: Items available for loan: [Call number: 658.8 MAD] (1).

36.
Marketing management : theory, concepts and applications

by Muramalla, Venkata Sai Srinivasa Rao.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Serials Publications : New Delhi, 2014.Availability: Items available for loan: [Call number: 658.8 MUR] (1).

37.
Advance marketing management / by Neetu Sharma

by Sharma, Neetu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Kumud publications, 2014.Availability: Items available for loan: [Call number: 658.8 SHA] (1).

38.
Retail marketing management / David Gilbert

by Gilbert, David.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Uttar Pradesh : Pearson India Education Services, 2003.Availability: Items available for loan: [Call number: 658.87 GIL] (1).

39.
Marketing management and human resource management / Harsh V. Verma

by Verma , Harsh V | et al.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Oxford University Press , 2019.Availability: Items available for loan: [Call number: 658.8 MAR] (2).

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