659.1KAZ 11276 Kazmi, S. H. H. Advertising & sales promotion / S. H. H. Kazmi & Satish K Batra . – 3rd ed . – New Delhi : Excel Books, 2009. xix, 660 p. ISBN 9788174466396 : Rs. 325.00. Subjects--Topical Terms: ADVERTISINGSALES PROMOTION Dewey Class. No.: 659.1 / KAZ