658.8<br/>PAL<br/><br/>
1124511246112471149511496114971149811499<br/><br/>
Palmer, Adrian <br/><br/>
Introduction to marketing  : theory & practice 
/ Adrian Palmer 
. – 2nd ed 
. – Oxford :  Oxford University, 2009.
<br/><br/>xxiii, 551 p. 
<br/><br/>ISBN 9780199577217  : Rs. 395.00.
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL