658.8GUP 110721107311074 Gupta, P. K. Marketing management and research / P. K. Gupta . – 2nd ed . – Noida : Everest, 2000. 440 p. ISBN 8176600288 : Rs. 325.00. Subjects--Topical Terms: MANAGEMENTTITLE Dewey Class. No.: 658.8 / GUP