658.802<br/>WES<br/><br/>
10550<br/><br/>
West, Douglas <br/><br/>
Strategic marketing  : creating competitive advantage 
/ Douglas West, John Ford and Essam Ibrahim 
. – New Delhi :  Oxford University Press, 2009.
<br/><br/>xxviii, 517 p. 
<br/><br/>ISBN 978-0-19-569168-9  : Rs. 385/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKET PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.802  / WES