659.1<br/>PER<br/><br/>
10549<br/><br/>
Percy, Larry <br/><br/>
Strategic advertising management 
/ Larry Percy and Richard Elliott 
. – 2nd ed 
. – Delhi :  Oxford University Press, 2005.
<br/><br/>xviii, 335 p. 
<br/><br/>ISBN 978-0-19-927489-5  : Rs. 695/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.1  / PER