659.111<br/>KEL<br/><br/>
10488<br/><br/>
Kelley, Larry D. <br/><br/>
Advertising media planning  : a brand management approach 
/ Larry D. Kelley and Donald W. Jugenheimer 
. – New Delhi :  Prentice - Hall, 2007.
<br/><br/>vii, 144 p. 
<br/><br/>ISBN 978-81-203-2529-6  : Rs. 125/ -.
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL